These names are easily typoed because of how we think when we type. And try to stay clear of words that end in one character and start the next word with the same letter, like. And a domain with more than one hyphen in it is often considered to be a throw-away domain that spammers use, by certain search engines and directories that don't even allow them listed.Īlso, avoid misspelled words. Also, hyphened domain names are harder to communicate by word of mouth, and harder to promote in ad copy because the hyphen can cause the name to break in half to the next line. Hyphened domains are usually rip-offs of someone else's domain, except in Gernany, where they are preferred as an alternate to a space. If they can understand your pronounciation of the domain name and write it down correctly,Īlso, unless your logo has a hyphen in it, I would steer completely away from domain names with any hyphens in them, unless you live in Germany (Duetschland). Call up your wife, husband, son, daughter or friend. But numbers are not normally easy to translate in domains.Ī good domain name will pass the telephone test.
#DOMAINER FORUMS CODE#
However, a zipcode or area code is a good idea if the website reflects that local, like a local magazine. No domain name should be over 21 characters long, preferably less than 16, but 18 or less is good.ĭomains should not be numerical, unless it reflects something specific. Long domain names are not easy to remember, easier to mistype. But, there are other measures for a good domain name. I do strongly urge you to register your business name, so that other people won't, allowing you to protect it.
#DOMAINER FORUMS PROFESSIONAL#
The domain name gets them there, and becomes a professional identity, just like the company logo and the business name.īefore you even have a website, you need a good name. It is no different online, a website acts like a 24 hour per day salesman guiding customers to your products and/or services.
What's in a name? Your whole presence has previously been tied to marketing a name, establishing a brand.
That means that their average customer holds 4 domains or more.
GoDaddy is the world's largest registrar, boasting 13 million customers with 60 million names. Many businesses own several names to protect their personal and business names, Trademarks, Sevice Marks, brands and slogans.Īs a brand and identity expert, a registrar and web host myself ( Domainance, Domain Hostmaster, HD Web Hosting, Apache Website Hosting and others), and even a registrar reseller ( Domainants, W3DN & Symbiotic Design), I know that the most important decision is the first, securing a great domain name that will resonate positively with customers and clientel. The domain name system allows us to give these numerical based addresses site names in our own language, making them easier to remember and more descriptive.ĭomain names then become a great branding opportunity.
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